Domain name: Why you need one for your online business

Domain Name Registration

The domain name is an identification string that is used to recognize a particular website on the internet. This name is also subject to rules of autonomy and authority on the web. It is the address given to a particular website and naming is governed by the rules of the Domain Name System (DNS). It may happen that the prior to the domain registration process, it is realized that the name has already been taken. In this case, one of the options is to wait for the domain to expire and then buy it. However, a more viable option is to explore other extensions such as .info, .biz or .net. If the domain owner is willing to sell the name, the same can also be purchased.

The amount of money to be paid in order to buy domain names would depend on the market value of the name. As an example, .com extensions have a higher demand as compared to others such as .net, .biz or country specific extensions (.au, .uk). Before choosing a domain name, it is important to understand the connect it makes with the business products or services. Apart from the above, a domain name is also the equivalent of a set of numbers that are used to identify networked servers, namely an I.P. address. Since it is hard to remember numbers, these have been converted into names.

What does selection of the domain name depend upon

Based on the type of marketing strategy that is deployed to promote the company, the procedure to buy domain names should be examined accordingly. The job of this name is not just to build brand awareness but also to reinforce the strength of the corporate brand. It is also important that the domain name is capable of getting repeat traffic. It should be possible to generate online leads and sales from the same. The name is the one that will attract customers initially and web content will keep viewers interested, converting some of them into customers.

What to keep in mind while choosing a domain name

To drive web traffic towards one's website, it is important to keep the domain name as simple as possible. Unnecessary use of numbers may not be preferred by most users, or give a feeling of ambiguity. For local businesses, it is strongly recommended that .com names are chosen. Similarly, for a non profit organisation, a .org extension is the best bet to generate appropriate hits and funding. Apart from this, if the chosen name is not liked by the owner, it can always be changed at a later date.